18 ready-made people, or your own

You saw an ad and want this now. You are on your phone between other things and buy if it takes under a minute.

You never pay full price. You look for discounts, coupon fields and the real total including delivery and fees.

You are buying for someone else and it has a deadline. You need to know the delivery date and how returns work.

You are standing on a train, using one hand, on a weak connection. Anything fiddly or slow is a reason to stop.

You have three alternatives open in other tabs. You want to see quickly what makes this one different.

You want a clear number in thirty seconds. If the price is hidden behind a call or a form, you assume it is expensive.

You do not buy without proof from other customers. You look for reviews, ratings, case studies and real examples.

You read the fine print. You want to know what data is collected, who gets it and whether you can avoid an account.

A similar service once charged you after you cancelled. Now you check cancellation, refunds and how to reach a human first.

You clicked a link and have never heard of this brand. You need to work out what it is and whether it is real.

You are 68 and shop online only when you must. You read slowly, worry about mistakes and want to see a phone number.

You are 20, always on your phone and short of money. You skip long text and look for a free option or a trial.

English is your second language. Idioms, jargon and clever slogans lose you, plain words and clear labels help.

You run a small company alone and decide on the spot. You want to know what it costs and how soon it starts working.

You need a case to take to your boss. You look for results, integrations and something you can forward.

You buy for a large company. You need invoices, contract terms, security details and a named company behind the product.

You want docs, examples and limits, not marketing. If you cannot see how it works in a few minutes, you move on.

You already bought something and it does not work as expected. You look for help pages and a way to reach support.